As a technology whore, I’m always interested in new services for my various electronic devices, so when I got an email message noting that odeo.com was open to try out, my curiosity was piqued. As a tech geek, it was naturally my duty to check this out and see what they had to offer.
For those not in the know, “Odeo is the place to browse, listen, upload, download, sync to your iPod (or any Mp3 player).” Be that as it may, it would appear to help to be an iPod user. People create audio feeds for download, which people can then listen to on their PCs or on their portable MP3 players. This is a practice known, for better or worse, as podcasting.
Desite my desire to be cutting edge and my knowledge of the availability of podcasting, up to the present, I hadn’t been actually doing any podcasting yet. iPod, check. PSP, check. Downloading random audio posts from bloggers and copying the files to my player(s)? Ummm, well, yeah, I never quite got around to that step.
That’s what makes Odeo such an interesting concept. They’re basically a catalog of various audio blogs on the web, simplifying the task of finding audio feeds, “subscribing”, downloading, and importing into iTunes or Windows Media Player. Then, theoretically, it’s just a matter of syncing up your MP3 player to make them portable. Neat!
As far as implementation goes, it was pretty painless as an iPod owner / user. I downloaded the Odeo syncer (which actually downloads MP3s and drops them in iTunes), then browsed their site for various feeds to add. Nicely enough, you can listen to snippets of these channels right on the web site. As far as interface goes, Odeo is a pretty slick package, and I got subscribed to a few shows right away. No MP3 player is necessary — if listening to podcasts on your PC is your bag, then Odeo is a nice step in simplifying that task.
However, while actually listening to a podcast, I came to a quick realization: just because you podcast doesn’t make you interesting. Case in point: MAKE Magazine has a podcast, and while they discuss much that I find incredibly fascinating, I’d hate to be listening to that in the car. I might nod off and wind up in oncoming traffic. The Suicide Girls channel (to which I subscribed purely for research purposes, of course) droned on about what a guy was wearing on a blind date and whether or not wearing a belt is optional.
There’s a decent number of podcasts catalogued in Odeo, including categorization, with the ability to see the Top 40 channels, as well as a selection of featured channels that change each week. Unfortunately, I can see how easy it is to get lost in the shuffle here. Being driven by the network of people actually using the service, good channels that haven’t been promoted very much will get buried in the listings. The fairly open ability to add any feed into Odeo also clutters up the choices. Random shows like “The Dawn and Drew Show” (self-proclaimed as “sex, jokes and more from a married couple in Wisconsin”) combine with junk marketing like the show “Adv - THIS SPACE FOR RENT” by Aruntx and people blogging just for the sake of audio blogging (I’m talking about you, Tom Greene), making it hard to find the fledging, good quality content podcast. The signal to noise ratio is rapidly decreasing!
That’s when I discovered something else: this is just radio. Yeah yeah, it’s downloaded off the Internet and allows people without FCC licenses to broadcast in some form, but at the end of the day, it’s still radio. I was listening to on-air ad spots in these things. The people who actually create good on-air personae and line up the sponsors will probably be the most successful.
My overall thoughts: Odeo is pretty good. Not bad at all for beta. It’s definitely worth checking out, especially if you’re looking to get into podcasting. However, we’re going to see a few things happen in the not too distant future, namely:
- Cataloging sites like Odeo will be flooded with poor podcasts and marketing spam. A rating system will be implemented, or some sort of moderation will happen.
- Dead channels will ensue. The low barriers to entry mean that a lot of people will start podcasts, and then just stop doing them.
- Someone will do a good job of consolidating podcasts. Instead of having a bunch of sites each running their own podcast, they will combine a slew of smaller podcasts to consolidate the marketing, and split the revenue.
- Good audio personae will develop the largest audiences. Leo LaPorte, you’ve got the right voice!
Overall, podcasting is still growing as a technology. I look forward to Yahoo and MSN folding in support for Podcasts into their portals, as that’s when you know the technology has gone mainstream. Looks like we’ll need more MP3 players, stat!